DONTLOSE COMPANY
ABOUTWE ENGINEER GEAR FOR THOSE WHO REFUSE TO SETTLE.
[ THE ORIGIN ]
Every session, the same friction: AirPods, keys, cards—small items with nowhere to go. We couldn't find the gear we needed. So five 17-year-old founders built one. No outside capital. No shortcuts. A problem identified, then solved
[ THE MISSION ]
Function alone is not enough. DontLose reinforces a mindset—products that perform, designed for people who demand the same of themselves.
[ THE VISION ]
A future where loose essentials are no longer a concern. Where heading to train requires no second thought about your gear.
THE TIMELINE
Team creation
The team was assembled
company started
We started brainstorming
Idea
The idea was born
Prototype
The first prototype was made
release
The product has hit the market
THE FUTURE
We are just getting started. Join us as we continue to push forward.
OUR CODE
DESIGN
We measure success in millimeters and milliseconds. Every stitch serves a purpose.
GOAL
"We operate with a singular focus: to achieve and maintain the highest tier of market relevance.
innovation
"We do not chase trends. We focus on engineering our own standards."